World Backup Day – Seize this moment to engage your customers

As we approach March 31st, it is time to mark your calendar for World Backup Day! This annual event serves as a timely reminder for MSPs to prioritize data protection amidst evolving cyber threats.

Today, businesses rely heavily on cloud-based platforms like Microsoft 365 to run their business. However, many often overlook the inherent risks associated with data stored in the cloud. From accidental deletions to malicious attacks, the threat landscape is continuously evolving. As an MSP, you play a pivotal role in guiding your customers data protection. World Backup Day presents a unique moment to engage them in discussions about their backup strategies.

Boost sales & maximize outreach with 3 key steps

To make the most of this opportunity, it is important not to delay your customer outreach. By being proactive, you can utilize World Backup Day to drive revenue and foster trust.

To get started, follow our 3-step approach:

  1. Educate: Start in early March, by educating customers about the significance of World Backup Day and its relevance to Microsoft 365 Data Protection. Highlight statistics and case studies illustrating the potential consequences of data loss or breaches.
  2. Consult: Schedule personalized meetings with customers to assess their unique data protection needs and challenges. Offer tailored recommendations and solutions that align with their business objectives and regulatory requirements.
  3. Develop: Foster deeper engagement by keeping your customers informed of data protection trends and insights. Provide ongoing support and guidance to help your customers optimize their backup strategies and adapt to evolving threats.

We’re here to help

To help you make the most of this moment, we invite you to explore our World Backup Day Landing Page where you can access FREE marketing templates and resources, including:

  • To-customer email templates
  • Engaging Email Signatures
  • Social Posts
  • Product Sheets, and more.

By leveraging these resources, you can effectively empower your customers, drive engagement, and solidify your position as a trusted advisor to your customers.

Download FREE World Backup Day Assets
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